The cardboard signs are still cardboard. The format hasn't changed. The unscripted approach is still the rule. But behind the camera, an MDMotivator video in 2026 is increasingly the product of partnerships with major brands — sponsors who put real financial weight behind specific campaigns and who've made the channel's life-changing surprises possible at the scale they now run.

Here's a look at the brands and partners most closely associated with Zachery Dereniowski's work, what each brings to the operation, and how to think about sponsor presence in a project built around kindness.

BetterHelp

The longest-running and most visible sponsor in MDMotivator's catalog. BetterHelp, the online therapy platform, has been integrated into Zachery's videos for years and remains the sponsor most fans associate with the channel.

The fit is obvious. BetterHelp's product is online access to licensed therapists. MDMotivator's content is largely about mental health, depression, isolation, and the role of professional support in recovery. Zachery has been transparent in interviews about his own use of counseling services during his Sydney breakdown — a story we covered in our article on his lowest point — and that personal experience makes BetterHelp's sponsorship sit credibly in his content rather than feeling tacked on.

BetterHelp sponsorships in MDMotivator videos typically take the form of a brief integrated mention in the video description or a verbal callout, paired with a discount code. The relationship has held over multiple years, which is unusual for influencer-platform partnerships and suggests both sides have found the alignment durable.

For fans, BetterHelp's presence is also a useful signal. Zachery's stated position has consistently been that he's an advocate, not a clinician — and pointing his audience toward an actual licensed-therapist platform is structurally consistent with that framing.

Air Canada

The Canadian flagship airline has appeared as a major partner on multiple MDMotivator productions, most prominently for trip surprises and travel-based gifts within his giving campaigns.

The fit there is also straightforward. Zachery is Canadian. He's based primarily in Windsor, Ontario when he's not on the road. Many of his recipients have ended up traveling — sometimes for the first time in years — as part of the surprises he's organized. Having a Canadian airline as a partner makes the logistics of those moments dramatically easier and gives Air Canada a presence in viral moments that would otherwise feature competitors by default.

Air Canada partnerships typically appear in video descriptions as production credits and occasionally as in-video acknowledgments when a recipient is being flown to a destination as part of a surprise.

KIND Snacks

KIND, the snack-bar company founded by Daniel Lubetzky, has been one of the most personally connected of all of MDMotivator's brand relationships. The connection isn't just commercial — it's individual. Lubetzky, as we covered in our article on the Elvin story, has personally collaborated with Zachery on multiple campaigns, including the April 2026 Elvin video that raised more than $200,000 for an Austin family.

KIND's involvement reflects something specific about the brand's positioning. The company was built on the premise that doing business and doing good aren't opposites — that products with values-based marketing can compete in mainstream retail. MDMotivator's giving model is a near-perfect cultural extension of that premise. When KIND shows up in a campaign, the brand isn't just buying ad space. It's getting a real-time demonstration of its founding thesis.

For fans, the KIND connection is one of the more meaningful signals on the sponsor list. Lubetzky's personal involvement — not just his company's — sets it apart from typical influencer-brand relationships.

iMerchant

A more recent but increasingly visible partner. iMerchant, a payment processing and merchant services company, has been credited prominently in several MDMotivator video descriptions in 2025 and 2026, most notably the Denise campaign in April 2026, which we covered in detail in our dedicated article.

The iMerchant relationship reflects an evolution in how MDMotivator's videos are sponsored. Earlier-era partnerships tended to be ad-style — a verbal mention, a discount code, a quick integration. iMerchant's involvement is more campaign-level: the brand sponsors specific productions that result in major surprises for specific recipients, and gets named credit in the resulting video infrastructure.

For viewers who come to MDMotivator videos through other channels and don't know iMerchant by name, the company is a B2B-focused payment processor that helps merchants manage transactions, accept payments, and integrate financial services. Its alignment with MDMotivator is thematic in the broader sense — payment processors enable commerce, and MDMotivator's giving operation is, at the end of the day, an enormous moving river of donations and surprises that has to be processed somewhere.

Angi

The home services platform (formerly Angie's List) has been included among MDMotivator's brand partners in published professional materials, including his promotion listing on the influencer marketplace Collabstr. Specific campaign-level integrations are less publicly documented than some of the other brands on this list, but Angi appears in his published partnership profile as a brand he's worked with.

The thematic fit involves home and family — a category that overlaps with several of MDMotivator's recipient stories, particularly those involving single parents, grandparents, and people dealing with housing instability.

The Media Kit Roster: PRIME, Expedia, Chime, Canadian Tire & More

Zachery's official media kit, published on Pillar and updated as of July 2026, lists a set of brand collaborations that goes beyond what's visible in his video descriptions. Brands featured with case studies in the kit include:

PRIME. The hydration brand co-founded by Logan Paul and KSI — one of the most sought-after sponsors in creator media, and a signal of the tier MDMotivator's brand deals now operate at.

Expedia Group. The travel giant — a natural pairing given how many of MDMotivator's surprises involve travel and reunion moments.

Chime. The fintech/banking app. Financial services companies sponsoring a creator whose content centers on people in financial hardship is a notable alignment: the brand benefit is obvious, and the fit is closer than most fintech sponsorships manage.

Canadian Tire. The iconic Canadian retailer — a hometown-market partnership that tracks with Zachery's Windsor roots and Canadian identity.

Hyundai Hope On Wheels. The automaker's charitable program focused on pediatric cancer research — a cause-aligned partnership rather than a straight product sponsorship.

Aeropostale. The apparel retailer, connecting to the younger end of his audience demographic.

Because these come from his own media kit, they're first-party claims — but a media kit is a contractual sales document shown to prospective brand partners, which makes it a reliable source for who he has actually worked with (inflating past collaborations to brands is a fast way to lose deals). The kit also confirms press coverage from FOX 2 Detroit, E! News, and The Shade Room, among others.

Other Brands and Partners

A few additional names that appear in MDMotivator's published professional materials or in coverage of specific campaigns:

Reform Alliance. The criminal justice reform organization where Kim Kardashian is a prominent advocate. Per a 2023 LinkedIn post from MDMotivator's marketing partner Onefluent Inc., the Reform Alliance was involved in a campaign that included gifting a car to a deserving family and that brought in Kardashian directly.

Picmonic. The medical study platform that partnered with the Mental Health Movement on its student scholarship program. Per Bold.org's listing, the MHM x Picmonic scholarship has supported students dealing with mental health challenges.

The Detroit Pistons and BIG3. Sports organizations that have participated in specific campaign surprises rather than serving as ongoing sponsors. Their involvement was campaign-specific (the Denise and Chantwan videos respectively) but each represented institutional support for individual MDMotivator stories.

Onefluent Inc.

Worth flagging separately, even though Onefluent isn't a sponsor in the traditional sense. Onefluent Inc. is the marketing, public relations, and talent agency that represents Zachery and helps coordinate brand partnerships behind the scenes. According to Onefluent's own LinkedIn posts, the agency's Erica Williams has played a meaningful operational role in building Kindness Is Cool and coordinating major collaborations including the Reform Alliance campaign with Kim Kardashian.

Onefluent functions as the connective tissue between MDMotivator and the brands and celebrities listed above. Most of the partnerships fans see in published videos exist, in part, because of agency-level work that doesn't appear on camera.

How MDMotivator's Sponsor Approach Has Evolved

If you watched MDMotivator videos in 2021 and watch them again in 2026, the most visible structural change isn't the format — it's the sponsor architecture.

Early-era videos tended to feature single-brand integrations, primarily with BetterHelp, in a fairly traditional influencer-sponsorship model. Recent videos increasingly feature campaign-level sponsorships in which a partner like KIND or iMerchant underwrites a specific surprise, gets named credit in the video description, and connects the brand to a specific recipient's story.

The shift reflects a broader maturation of MDMotivator as a media operation. Individual videos are still the unit of consumption, but campaigns are increasingly the unit of production. Sponsors are no longer paying for an ad read inside someone else's video. They're co-producing the moment.

For fans, the practical takeaway is that more and more of these life-changing surprises are being made financially possible by partnerships with companies whose business has nothing inherently to do with kindness work, but who recognize that aligning with MDMotivator gets them in front of millions of viewers in the most positive possible context.

A Note on Sponsor Skepticism

Some fans are reflexively skeptical of any sponsor presence in content that's about kindness. The instinct is understandable. Doesn't this commercialize the work?

The honest answer is that the commercialization is part of what makes the scale possible. A $100,000 surprise for a single mother in Detroit doesn't happen without funding behind it. A $200,000 fundraiser for an Austin father doesn't happen without infrastructure. The brands listed in this article — BetterHelp, Air Canada, KIND, iMerchant, and the rest — are part of the reason MDMotivator's videos can deliver outcomes at the scale they now do.

The line between commercializing kindness and funding kindness is genuinely thin. MDMotivator's published track record — the 100% net donations commitment on Slingshot, the long-running partnerships with mission-aligned brands, the personal involvement of partners like Daniel Lubetzky — suggests the project has tried to keep that line on the right side. Fans can decide for themselves whether the balance lands.

Coming Up Next

We've covered the people, the formats, the brands, and the missions. Our final article in this series wraps everything up by getting practical: seven random acts of kindness anyone can do this week, drawn from the patterns and philosophies that have shaped MDMotivator's work for the past five years.

Sources

Note: This list reflects sponsors and partners that appear in publicly available coverage and in MDMotivator's own published materials. Specific sponsorship terms, financial details, and campaign-level commitments are not publicly disclosed and are described here only at the level of named involvement.

This article is part of an independent fan site dedicated to documenting the work, life, and impact of Zachery Dereniowski (MDMotivator). We are not affiliated with Zachery, his team, Kindness Is Cool, the Mental Health Movement, the KindnessWithZachery Foundation, or any of his sponsors. All content is researched and written by fans, sourced from public material, and intended as celebratory and informational. To follow Zachery directly, visit @mdmotivator on TikTok or Instagram.