If you've spent enough time on MDMotivator's giving pages, you've probably noticed something confusing: there's more than one place to donate. Slingshot has individual campaigns. Kindness Is Cool has a clothing line and a nonprofit identity. And then there's something called the KindnessWithZachery Foundation, which sits a little quieter than the others but plays a meaningful role in how the broader mission operates.

Here's what fans should know about the foundation, and how it fits alongside everything else Zachery has built.

The Foundation in Brief

The KindnessWithZachery Foundation is a charitable initiative under Zachery Dereniowski's name that operates a fundraising page on GoFundMe. According to its public GoFundMe page, the foundation's stated purpose is to provide support to individuals and families facing emotional, financial, or mental health-related challenges, with a particular focus on people who feel forgotten or unseen.

The campaign description on the GoFundMe page frames the foundation as a personal extension of Zachery's own story. He's been transparent across interviews and his own posts about having gone through a period in his life — the Sydney pandemic years — when he needed hope, support, and encouragement and didn't always have access to them. The foundation is positioned as his attempt to be the resource he wishes he'd had.

How It Differs From Kindness Is Cool

This is the part that confuses fans, so it's worth being clear.

Kindness Is Cool is the brand identity, the nonprofit established in 2023, and the merchandise line at The Kind Closet. It's the public-facing umbrella for the entire MDMotivator giving operation. Most of the hoodies, the slogans, and the master messaging fall under it.

The KindnessWithZachery Foundation is a more personal, more direct giving vehicle. It runs through GoFundMe rather than through a custom nonprofit storefront, and it's framed in Zachery's own first-person voice on the campaign page. The language reads less like a charity press release and more like a letter from him: I started this because I know what it feels like to struggle alone.

In practical terms, both flows feed broadly similar work — getting financial support to people who need it. The difference is the entrypoint. Kindness Is Cool is the brand. The KindnessWithZachery Foundation is more like a direct line.

How It Differs From Slingshot

This distinction matters too.

Slingshot campaigns are tied to specific people you've seen in specific videos. If you donate through a Slingshot link in the description of an MDMotivator video, your money goes to the named recipient — Chantwan, Ronke, Denise, Elvin, Alma, or whoever the video featured. The platform exists to convert viral moments into named, traceable campaigns.

The KindnessWithZachery Foundation, as described on its GoFundMe page, is more general. Donations don't go to a single named recipient. They go into a pool that funds the foundation's broader programs and direct support work.

A useful way to think about it: Slingshot is for fans who want to support a specific person whose story moved them. The KindnessWithZachery Foundation is for fans who want to support the mission — the ongoing work of showing up for people who feel invisible.

What the Foundation Funds

The KindnessWithZachery Foundation's GoFundMe page describes its programs in fairly broad terms — emotional support, financial support, mental health awareness, and reminding people that they matter. The page doesn't publish a detailed budget breakdown or an itemized list of beneficiaries the way some larger registered charities do.

This isn't unusual for a creator-affiliated foundation, especially one operating through a GoFundMe-based structure rather than a fully built-out 501(c)(3) public charity. But it's worth knowing for fans considering a donation: the foundation's reporting model is closer to "trust the creator" than to "audit the line items."

If detailed financial transparency is important to you when giving, this is a reasonable place to ask questions before donating, the same way you would before donating to any creator-led cause.

Why Zachery Built It

The personal framing on the foundation's GoFundMe page is hard to miss. Where the Kindness Is Cool brand voice is communal — we believe kindness is cool, join us — the foundation's voice is much more personal. It's Zachery talking directly to potential donors about why this matters to him.

That tone tracks with everything we know about how he positions his work overall. He's described himself in interviews as an advocate, not a guru. He's said his goal is to use his platform to remind people they aren't alone. The foundation seems to function as the most direct, least branded version of that purpose. There's no clothing line attached to it. There's no individual recipient's face on the page. There's just an ongoing fund and a personal mission statement.

For some fans, that simplicity is exactly the appeal.

Where It Sits Alongside Everything Else

If you map out the full MDMotivator giving ecosystem, it looks roughly like this:

The Slingshot platform handles individual campaigns tied to specific videos. The Kindness Is Cool nonprofit and brand handles the public identity, merchandise, and broader mission communication. The Kind Closet is the merchandise store underneath that brand. The KindnessWithZachery Foundation is the more personal, GoFundMe-based giving vehicle.

The Mental Health Movement, his earlier co-founded venture, also still has historical relevance — the Mental Health Movement scholarship, in partnership with the medical learning platform Picmonic, was set up to support students facing mental health challenges, and is documented through that scholarship's listing on the Bold scholarship platform. We covered the Mental Health Movement in more depth earlier in this series.

All of these pieces share a common goal. They're just different doors into the same room.

A Note on Recency

The KindnessWithZachery Foundation's GoFundMe page is comparatively recent — the campaign metadata indicates it was active and being shared during 2025. There isn't extensive third-party reporting on the foundation's specific operations, recipient roster, or impact metrics in the way there is on individual Slingshot campaigns. Most of what fans currently know comes from the GoFundMe page itself and from Zachery's own framing.

That isn't a red flag — it's just a reflection of how recent the initiative is. As the foundation matures, more documented coverage will likely follow.

Coming Up Next

We've now mapped the full giving ecosystem. Next, we shift back to the videos themselves and start looking at the specific stories that have moved the most fans. Our next article goes deep on Chantwan — the 51-year-old Army veteran whose mystery basketball moment in Detroit became one of the most-watched MDMotivator videos ever made.

Sources

Note: Compared to MDMotivator's better-documented brands (Kindness Is Cool, Slingshot campaigns), the KindnessWithZachery Foundation has limited third-party coverage as of this writing. Most public information about the foundation comes from its own GoFundMe page and from Zachery's own statements.

This article is part of an independent fan site dedicated to documenting the work, life, and impact of Zachery Dereniowski (MDMotivator). We are not affiliated with Zachery, his team, Kindness Is Cool, the Mental Health Movement, the KindnessWithZachery Foundation, or any of his sponsors. All content is researched and written by fans, sourced from public material, and intended as celebratory and informational. To follow Zachery directly, visit @mdmotivator on TikTok or Instagram.