If you've watched a recent MDMotivator video and noticed a link in the description pointing to slingshot.giving, you've seen the engine that powers everything. The cash that ends up in someone's hand at the end of the video is one piece. The follow-up campaign that turns a single moment into a life-changing six-figure surprise is something else entirely — and almost all of it runs through one platform.

Here's what fans should know about Slingshot, and how Zachery Dereniowski uses it to extend the reach of every video.

Slingshot in One Sentence

Slingshot Giving (slingshot.giving) is, by its own description on the platform's homepage, the non-profit fundraising platform for creators. It's purpose-built for the exact kind of work MDMotivator has popularized: a content creator meets a stranger in need, the moment goes viral, and a fundraiser launches in that stranger's name to turn the audience's emotional response into actual financial support.

It's worth noting upfront that this is a different organization from the Slingshot Fund, an unrelated Jewish philanthropy nonprofit that's been operating since 2005. Same word, different mission. When MDMotivator references Slingshot in his video descriptions, he's pointing fans to slingshot.giving — the creator fundraising platform.

How It Works in an MDMotivator Video

The pattern is now consistent enough that fans recognize it instantly:

A video drops on TikTok, Instagram, YouTube, or Facebook. It shows Zachery meeting a stranger — someone struggling with homelessness, raising kids on their own, fresh out of prison, working two jobs to keep a roof on their family. The video ends with Zachery handing over a meaningful gift in the moment: cash, a car, a trip, an experience.

Then the description does the rest of the work. A link to the person's Slingshot campaign sits at the top. A call to action — usually some variation of let's all come together and show them the power of the internet — encourages viewers to add to what Zachery already gave. Donors visit the page, contribute whatever they can, and the campaign keeps growing as the video keeps spreading.

By the time the algorithm cools on the original post, the fundraiser has often raised more than the in-video gift several times over.

What MDMotivator Promises About the Money

A consistent line in MDMotivator's video descriptions and campaign pages is that 100% of the net funds raised go to the recipient's living expenses or stated needs. That phrasing — net of platform fees and processing — appears in published reporting on multiple of his major campaigns, including PRIMETIMER's coverage of the Chantwan fundraiser and Good Good Good's coverage of the Ronke campaign.

The "net" qualifier matters. Like every online fundraising platform, Slingshot has to cover payment processing costs to handle credit card donations. That's standard for any online giving platform. What Zachery has consistently committed to is that he and his organization don't take a cut on top of those processing costs.

The Major Slingshot Campaigns

A few of the campaigns that have moved the most money through MDMotivator's Slingshot channel:

Chantwan — Detroit, July 2025. A 51-year-old Army veteran six days out of a 21-year prison sentence. The fundraiser opened with a goal of $150,000 and crossed $124,000 within days, on the strength of a TikTok video that GreaterGood reported pulled 45 million views on TikTok alone, plus tens of millions more across Instagram and Facebook. By the time HypeFresh covered the story, total donations had reached approximately $128,000.

Elvin — Austin, April 2026. A father and grandfather who stopped to comfort a blindfolded Zachery outside a grocery store. The follow-up campaign, with backing from KIND Snacks founder Daniel Lubetzky, raised more than $200,000 to support Elvin and his family, according to mdmotivator.com's video description.

Denise — Detroit, April 2026. A 56-year-old single mother and grandmother who handed Zachery her last $2 in the rain outside a pawn shop on 8 Mile. The follow-up surprise video, featuring Big Sean and the Detroit Pistons, raised approximately $100,000.

Ronke — Ontario, March 2025. A 24-year-old Nigerian mother of twins who gave Zachery $2 in change for a baby's soother at a Dollar Store. According to Good Good Good's reporting, the campaign in her name raised more than $84,000.

Alma — April 2026. Featured in the Taraji P. Henson collaboration video. According to mdmotivator.com, the surprise included a $50,000 gift plus the actor's full haircare line.

These are the headline campaigns. There are many smaller ones running at any given time on his Slingshot dashboard.

The Master "Kindness" Page

In addition to individual recipient campaigns, MDMotivator maintains an ongoing master donation page at slingshot.giving/kindness. The page is described on the platform as a way to support the broader mission — funding future random acts of kindness rather than a single named recipient.

It functions as the long-tail piece of the operation. Most fans who want to support the work but don't have a specific person in mind end up there. Donations to the master page help fund the cash gifts, gear, surprises, and travel that go into producing future videos.

Why Slingshot Instead of GoFundMe

Fans who've followed Zachery for a long time may remember that his earlier campaigns sometimes ran through GoFundMe — including a 2022 fundraiser for an unhoused man featured in one of his early videos that raised more than $2,000 according to Digital Phablet's coverage at the time, and the more recent KindnessWithZachery Foundation page on GoFundMe. The shift toward Slingshot for in-video campaigns appears to reflect the platform's specific design for creator-driven fundraising, where the entire user flow — from a TikTok caption to a donation — is optimized for that exact use case.

Practically speaking, a Slingshot campaign launches faster, lives natively in the creator's link-in-bio ecosystem, and is built for the specific attention pattern of a viral video. GoFundMe is general-purpose. Slingshot is purpose-built.

What Slingshot Doesn't Do

It's worth being clear about what fans should not assume.

Slingshot is the platform; it isn't the source of the money. Every dollar that reaches a recipient comes from individual donors — fans of Zachery's videos who pull out their phones, click the link, and contribute. The platform handles the mechanics. The community provides the funds.

Slingshot also doesn't issue charity tax receipts the way a registered 501(c)(3) public charity does for donors in the United States. Fans who want a tax-deductible contribution to MDMotivator's broader mission may want to look at the related Kindness Is Cool nonprofit and the KindnessWithZachery Foundation, both of which we'll cover in upcoming articles in this series.

Why It Matters

The Slingshot integration is one of the most underappreciated parts of what makes MDMotivator different from earlier viral kindness creators. Plenty of people have made feel-good videos. Plenty of people have stopped strangers on the street. What Zachery has built is the connective tissue between the moment and the money — a system where a 30-second video can credibly trigger a six-figure life change for the person at the center of it.

The signs and the surprises get the views. Slingshot is the part that makes the impact stick.

Coming Up Next

Slingshot covers the campaign side. But the broader mission has its own brand, its own merchandise, and its own nonprofit identity: Kindness Is Cool. Our next article tells the story of how a slogan became a charity, a clothing line, and a movement.

Sources

Note: Slingshot Giving (slingshot.giving) is a separate organization from the Slingshot Fund (slingshotfund.org), an unrelated Jewish philanthropy nonprofit founded in 2005.

This article is part of an independent fan site dedicated to documenting the work, life, and impact of Zachery Dereniowski (MDMotivator). We are not affiliated with Zachery, his team, Kindness Is Cool, the Mental Health Movement, the KindnessWithZachery Foundation, or any of his sponsors. All content is researched and written by fans, sourced from public material, and intended as celebratory and informational. To follow Zachery directly, visit @mdmotivator on TikTok or Instagram.